Right here at FASO, we once missing all of our rankings in Google….seems like a marketer’s worst nightmare, correct?
When Google dropped the primary Panda [1] bomb, we experienced in some way incorrectly configured portion of our robots.txt file, and left a area of the FASO site open up to Googlebot that we experienced never ever intended for Google to index. The big, bad Panda bear did not like that section of our net website, and we lost all our rankings for about a month (except, importantly, on lookups for “faso”).
And guess what happened to our income and targeted traffic in the course of that month? Almost nothing. Effectively, pretty much nothing.
Our advancement just continued appropriate on and we held building gross sales. That’s due to the fact we have never relied on “Search engine marketing” as our advertising and marketing system. Just as we’ve never ever relied on “social media internet marketing” as a main internet marketing channel.
You see, to certainly control your own destiny and be free of charge, you should structure your art promoting like we do: We manage our personal assets and maintain direct relationships with our buyers, supporters and followers. We only employ Seo and social media as “additional” promoting channels.
We did instantly determine out what we had finished improper, we corrected our robots.txt, and we did get our rankings back (and have given that been able to maintain #1 and #2 on quite a few of our concentrate on key word phrases). Possessing higher rankings is really great, and these queries do send us some clients. But we will hardly ever glimpse at Website positioning as any major kind of promoting channel.
As an alternative of obsessing above Web optimization and the most current hot social media fad, we targeted our initiatives on direct channels. For case in point, we started off the FineArtViews newsletter in 2007 with a seed listing of a few hundred subscribers and have crafted our subscriber base to in excess of 76,000 artists.
Facebook and Google can shut up shop tomorrow and we can nevertheless quickly access 76,000 likely shoppers any time we want to. We anticipate that list to be in the hundreds of 1000’s in a number of far more several years. Which is what we call a marketing asset.
You, dear artist, can do the very same factor with your artwork advertising. All it usually takes is a little bit of do the job and an arranged technique.
The perform, you can expect to have to do for on your own, but we can enable you with the process. We have the facts you need shipped to your inbox every day via FineArtViews. And we have the resources you need to have to make it all take place with FASO.
Sincerely,
Clint Watson
FASO Founder, Program Craftsman, Art Fanatic
PS – If you want to start out building a genuine permission internet marketing asset as we have outlined in this posting, now is the time: we are managing a terrific unique proper now for new customers: 60 working day free of charge trial, the ArtfulMail Newsletter Platform (what we use to regulate this e-newsletter) is bundled, you will be highlighted in Informed Collector when you activate and, to make certain your advertising is productive on an ongoing foundation, your account will include things like our computerized marketing and advertising through My Informed Collector as nicely as cost-free regular contest entries. It truly is a tricky present to conquer so Get Started off Now!
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Footnotes
1. Panda is a type of anti-spam algorithm that Google periodically operates, to get rid of what they get in touch with “webspam”.