Not way too extensive in the past, artists didn’t have to be concerned about things like their manufacturers. But in an more and more aggressive market place, and the noisy on the web house, we will do better when we know exactly where we match.

A brand name is not a symbol.

Let’s be very clear. A model is not a logo. A logo is only the visual expression of a manufacturer.

Branding professional Re Perez claims, “A brand is a wanted notion.”

Your artwork is developed in the studio. Your model is established in the intellect. Not your mind, but in the minds of other people. Your brand exists in the minds of viewers, purchasers, collectors, and gallerists.

Previously mentioned all, recognizing your brand name (how you want to be perceived in the eyes of many others), can help you make choices. If possibilities are not aligned with your brand name, you say No.

Branding makes you unforgettable, which for that reason sales opportunities to much more supporters. Branding may also direct to better selling prices and far more dependable gross sales.

It also assists you make conclusions because your choices must align with your brand name.

Your artwork is the foundation for your brand.

The initial action to getting to be a branded artist is constantly the do the job. That implies it appears to be like you did it and not like a selection of types by your many mentors or lecturers.

This is why studio observe will have to appear in advance of nearly anything else. You have to make tons and tons of art!

At the time you have that art, you can believe about how it need to be introduced in the sort of advertising and marketing supplies: your web page, blog, business enterprise cards, letterhead, brochures, and so forth.

My guest for this episode of The Art Biz, to talk about her intentional artist brand name, is Alexandra Squire.

Alexandra was very clear from the get-go about what she wished her organization and job to glance like. She employed professionals to enable her pull together a branded identity to present her function to the globe. And it was often based mostly on the do the job. Her strong do the job backed up the stunning packaging.

Alexandra and I converse about her choices, marketing, and how she finds time for her painting and business enterprise when elevating 3 younger women.

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